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Antecedents and outcomes of online brand engagement: The role of brand love on enhancing electronic-word-of-mouth.

Sandra Maria Correia LoureiroTatjana GorgusHans Rüdiger Kaufmann
Published in: Online Inf. Rev. (2017)
Keyphrases
  • purchase intention
  • online shopping
  • electronic word of mouth
  • information systems
  • learning environment
  • product quality
  • service quality
  • virtual communities