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Hans Rüdiger Kaufmann
Publication Activity (10 Years)
Years Active: 2014-2017
Publications (10 Years): 1
Top Topics
Electronic Word Of Mouth
Virtual Communities
Information Systems
Online Banking
Top Venues
Online Inf. Rev.
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Publications
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Sandra Maria Correia Loureiro
,
Tatjana Gorgus
,
Hans Rüdiger Kaufmann
Antecedents and outcomes of online brand engagement: The role of brand love on enhancing electronic-word-of-mouth.
Online Inf. Rev.
41 (7) (2017)
Sandra Maria Correia Loureiro
,
Hans Rüdiger Kaufmann
,
Samuel Rabino
Intentions to use and recommend to others: An empirical study of online banking practices in Portugal and Austria.
Online Inf. Rev.
38 (2) (2014)