Tatjana Gorgus

Publication Activity (10 Years)

Years Active: 2017-2017
Publications (10 Years): 1

Top Topics

Electronic Word Of Mouth

Virtual Communities

Top Venues

Online Inf. Rev.

Publications

Sandra Maria Correia Loureiro, Tatjana Gorgus, Hans Rüdiger Kaufmann
Antecedents and outcomes of online brand engagement: The role of brand love on enhancing electronic-word-of-mouth. Online Inf. Rev. 41 (7) (2017)