A Decision Support Tool for Evaluating Loyalty and Word-of-Mouth Using Model-Based Knowledge Discovery.
Benoît DepaireKoen VanhoofGeert WetsPublished in: IEA/AIE (1) (2010)
Keyphrases
- knowledge discovery
- customer satisfaction
- data mining and knowledge discovery
- formal concept analysis
- machine learning
- data mining
- databases
- association rules
- outlier detection
- knowledge discovery in databases
- service quality
- conceptual clustering
- data analysis
- text mining
- data mining techniques
- data driven
- neural network
- conceptual design
- data mining process
- competitive advantage
- data mining applications
- user friendly
- decision support
- knowledge base
- learning algorithm
- information retrieval