Innovation in Banking Business Models Exploring the Emergent Customer Role in Social Networks.
Javier BusquetsRajiv KohliPol NavarroToni PlanaPublished in: SRII Global Conference (2012)
Keyphrases
- business models
- social networks
- electronic commerce
- case study
- retail banking
- life cycle
- competitive environment
- cloud computing
- social network analysis
- customer churn
- social media
- online social networks
- conceptual framework
- business opportunities
- social commerce
- social roles
- banking industry
- banking services
- social web
- domain knowledge
- data model
- technological innovations
- data mining
- data sets
- database