More than the tone: the Impact of Social Media Opinions on Innovation Investments.
Wenping ZhangLele KangQiqi JiangYiyang BianPublished in: ECIS (2018)
Keyphrases
- social media
- social networking
- case study
- information technology
- public opinion
- social networks
- consumer products
- online forums
- big data
- social interaction
- knowledge management
- gray scale
- data sets
- social media data
- social media platforms
- high impact
- information diffusion
- social media sites
- technology transfer
- return on investment
- positive or negative
- blog posts
- user generated content
- neural network