Marketing theatrical films for the mobile platform: the roles of web content/social media, brand extension, WOM, and windowing strategies.
Sang-Hyun NamHun KimByeng-Hee ChangSylvia M. Chan-OlmstedPublished in: Int. J. Mob. Commun. (2021)
Keyphrases
- web content
- social media
- social networking sites
- mobile platform
- consumer behavior
- user generated
- social networking
- mobile robot
- mobile devices
- product reviews
- handheld devices
- user generated content
- website
- information sources
- social networks
- urban scenes
- web users
- online social networks
- smart phones
- user interests
- mobile applications
- online shopping
- real time
- planar surfaces