Sylvia M. Chan-Olmsted

Publication Activity (10 Years)

Years Active: 2017-2021
Publications (10 Years): 2

Top Topics

Longitudinal Study

Mobile Platform

Top Venues

Int. J. Mob. Commun.

Telematics Informatics

Publications

Sang-Hyun Nam, Hun Kim, Byeng-Hee Chang, Sylvia M. Chan-Olmsted
Marketing theatrical films for the mobile platform: the roles of web content/social media, brand extension, WOM, and windowing strategies. Int. J. Mob. Commun. 19 (4) (2021)
Byeng-Hee Chang, Sang-Hyun Nam, Shin-Hye Kwon, Sylvia M. Chan-Olmsted
Toward an integrated model of software piracy determinants: A cross-national longitudinal study. Telematics Informatics 34 (7) (2017)