Effect of perceived relational characteristics of online social network on e-WOM and purchase intention: exploring mediating role of trust.
Nirankush DuttaAnil K. BhatPublished in: Int. J. Web Based Communities (2017)
Keyphrases
- purchase intention
- online shopping
- online social networks
- consumer behavior
- electronic word of mouth
- social networking sites
- product quality
- virtual communities
- social networks
- online stores
- survey data
- customer satisfaction
- social networking
- personal information
- process control
- network structure
- service quality
- quality control
- social media
- product development
- content analysis
- text classification
- collaborative filtering
- information systems