Customer Context and Social CRM: A Literature Review and Research Agenda.
Matthias WittwerOlaf ReinholdRainer AltPublished in: Bled eConference (2017)
Keyphrases
- literature review
- customer relationship management
- social context
- current issues
- fuzzy theory
- case study
- data mining
- context aware
- information systems development
- public libraries
- socio cultural
- design science
- information systems
- social networks
- conceptual model
- marketing strategies
- social interaction
- social media
- contextual information