Consumer responsiveness to mobile marketing.
Kristina HeinonenTore StrandvikPublished in: Int. J. Mob. Commun. (2007)
Keyphrases
- consumer behavior
- purchase behavior
- mobile advertising
- telecommunications industry
- internet advertising
- data mining
- mobile devices
- long term
- purchasing behavior
- online shopping
- electronic commerce
- mobile phone
- mobile computing
- website
- mobile environments
- context aware
- mobile users
- mobile technologies
- mobile networks
- mobile payment
- neural network
- social media
- mobile communication
- customer relationship management
- mobile services
- smart phones
- mobile applications
- quality of service