The Economics of Buyer Uncertainty: Advance Selling vs. Probabilistic Selling.
Scott A. FayJinhong XiePublished in: Mark. Sci. (2010)
Keyphrases
- uncertain data
- probability measures
- marketing strategies
- bayesian networks
- long term
- incomplete information
- game theory
- generative model
- belief networks
- information theoretic
- computational intelligence
- data sets
- data driven
- probabilistic model
- conditional probabilities
- multi agent
- knowledge base
- decision theory
- decision making
- transaction costs
- data mining