Steps towards a consumer-driven innovation machine for 'ordinary' product categories in their later lifecycle stages.
Alex GofmanHoward MoskowitzPublished in: Int. J. Technol. Manag. (2009)
Keyphrases
- consumer behavior
- product information
- competitive market
- data driven
- internet shopping
- multiple stages
- market share
- case study
- electronic commerce
- multistage
- product quality
- online stores
- online shopping
- rapid technological
- product recommendation
- electronic word of mouth
- purchase behavior
- manufacturing process
- network effects
- batch processing
- neural network
- flowshop
- knowledge management
- software engineering
- information technology
- website