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A Data-Driven Approach to Measure Web Site Navigability.
Xiao Fang
Paul Jen-Hwa Hu
Michael Chau
Han-fen Hu
Zhuo Yang
Olivia R. Liu Sheng
Published in:
J. Manag. Inf. Syst. (2012)
Keyphrases
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website
data driven
similarity measure
distance measure
web server
information extraction
data mining techniques
correlation coefficient
dissimilarity measure
web usage mining