Linking structural equation modeling to Bayesian networks: Decision support for customer retention in virtual communities.
Sumeet GuptaHee-Woong KimPublished in: Eur. J. Oper. Res. (2008)
Keyphrases
- virtual communities
- structural equation modeling
- decision support
- customer retention
- bayesian networks
- customer satisfaction
- user satisfaction
- decision support system
- structural model
- survey data
- cross sectional
- information sharing
- perceived usefulness
- customer relationship management
- virtual world
- measurement model
- social networks
- business intelligence
- decision makers
- data warehousing
- data warehouse
- decision making
- partial least squares
- confirmatory factor analysis
- online communities
- customer churn
- service quality
- information systems
- causal relationships
- knowledge management
- factors that affect
- management system
- data mining
- databases
- random variables
- probabilistic model
- information technology
- decision trees