Do Mobile CRM Services Appeal to Loyalty Program Customers?
Veronica LiljanderPia PolsaKim ForsbergPublished in: Int. J. E Bus. Res. (2007)
Keyphrases
- customer relationship management
- potential customers
- relationship management
- customer satisfaction
- service providers
- service quality
- mobile commerce
- location aware
- mobile environments
- customer retention
- marketing strategies
- mobile networks
- mobile applications
- mobile services
- customer data
- mobile devices
- context aware
- business activities
- customer segmentation
- competitive advantage
- mobile phone
- customer service
- web services
- computing environments
- value added services
- internet services
- data mining
- website
- mobile peer to peer
- customer support
- mobile users
- online shopping
- content providers
- online services
- mobile technologies
- switching costs
- cost efficient
- multimedia services
- smart phones
- mobile learning
- customer churn
- data mining technology
- data mining applications
- health monitoring systems
- ubiquitous computing
- end users
- service oriented
- mobile payment
- business partners
- service management
- mobile terminals
- business processes
- business opportunities
- customer loyalty
- middleware architecture
- service systems
- m learning
- service discovery
- mobile computing
- cloud computing
- knowledge management
- service delivery
- call center