Veronica Liljander

Publication Activity (10 Years)

Years Active: 2007-2015
Publications (10 Years): 1

Top Topics

Marketing Campaigns

Online Consumer

Top Venues

Publications

Veronica Liljander, Johanna Gummerus, Magnus Söderlund
Young consumers' responses to suspected covert and overt blog marketing. Internet Res. 25 (4) (2015)
Veronica Liljander, Pia Polsa, Kim Forsberg
Do Mobile CRM Services Appeal to Loyalty Program Customers? Int. J. E Bus. Res. 3 (2) (2007)