Young consumers' responses to suspected covert and overt blog marketing.
Veronica LiljanderJohanna GummerusMagnus SöderlundPublished in: Internet Res. (2015)
Keyphrases
- consumer behavior
- social media
- online consumer
- purchasing behavior
- marketing strategies
- marketing campaigns
- adverse drug reaction
- online shopping
- decision making
- information flow
- young adults
- data mining
- direct marketing
- short and long term
- terrorist networks
- community discovery
- database marketing
- key players
- website