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Actual and ideal self-congruity affecting consumers' emotional and behavioral responses toward an online store.

Wanmo KooErin ChoYoun-Kyung Kim
Published in: Comput. Hum. Behav. (2014)
Keyphrases
  • online stores
  • website
  • consumer reviews
  • electronic commerce
  • recommendation systems
  • human decision making
  • website design
  • structural equation modeling
  • purchase intention
  • quality control