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Wanmo Koo
ORCID
Publication Activity (10 Years)
Years Active: 2014-2023
Publications (10 Years): 3
Top Topics
Structural Equation Modeling
Noisy Channel
Customer Loyalty
Switching Costs
Top Venues
Int. J. E Bus. Res.
Comput. Hum. Behav.
Int. J. Interact. Mob. Technol.
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Publications
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Wanmo Koo
Ways to Implement Effective Product Placement on YouTube.
Int. J. E Bus. Res.
19 (1) (2023)
Wanmo Koo
Critical Omni-Channel Service Elements Affecting Satisfaction and Loyalty.
Int. J. E Bus. Res.
16 (2) (2020)
Wanmo Koo
Usage of Smartphone Applications: A Descriptive Study of Top 100 U.S. Retailers.
Int. J. Interact. Mob. Technol.
10 (3) (2016)
Wanmo Koo
,
Erin Cho
,
Youn-Kyung Kim
Actual and ideal self-congruity affecting consumers' emotional and behavioral responses toward an online store.
Comput. Hum. Behav.
36 (2014)