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Watching VR advertising together: How 3D animated agents influence audience responses and enjoyment to VR advertising.
Dai-Yun Wu
Jih-Hsuan Tammy Lin
Nicholas David Bowman
Published in:
Comput. Hum. Behav. (2022)
Keyphrases
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virtual reality
virtual environment
advertising campaigns
online advertising
virtual world
multi agent systems
virtual space
multi agent
cooperative
autonomous agents
multiagent systems
decision making
behavioral targeting
haptic device
multiple agents
intelligent agents
three dimensional
agent architecture
viral marketing
internet advertising
dynamic environments
incomplete information
hong kong
software agents
mobile agents
perceived usefulness
display advertising
computer vision