Watching VR advertising together: How 3D animated agents influence audience responses and enjoyment to VR advertising.
Dai-Yun WuJih-Hsuan Tammy LinNicholas David BowmanPublished in: Comput. Hum. Behav. (2022)
Keyphrases
- virtual reality
- virtual environment
- advertising campaigns
- online advertising
- virtual world
- multi agent systems
- virtual space
- multi agent
- cooperative
- autonomous agents
- multiagent systems
- decision making
- behavioral targeting
- haptic device
- multiple agents
- intelligent agents
- three dimensional
- agent architecture
- viral marketing
- internet advertising
- dynamic environments
- incomplete information
- hong kong
- software agents
- mobile agents
- perceived usefulness
- display advertising
- computer vision