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Dai-Yun Wu
ORCID
Publication Activity (10 Years)
Years Active: 2018-2022
Publications (10 Years): 2
Top Topics
Internet Advertising
Haptic Device
Virtual Reality
Behavioral Targeting
Top Venues
New Media Soc.
Comput. Hum. Behav.
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Publications
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Dai-Yun Wu
,
Jih-Hsuan Tammy Lin
,
Nicholas David Bowman
Watching VR advertising together: How 3D animated agents influence audience responses and enjoyment to VR advertising.
Comput. Hum. Behav.
133 (2022)
Jih-Hsuan Tammy Lin
,
Dai-Yun Wu
,
Chen-Chao Tao
So scary, yet so fun: The role of self-efficacy in enjoyment of a virtual reality horror game.
New Media Soc.
20 (9) (2018)