Predicting customer churn in mobile industry using data mining technology.

Eui-Bang Lee Jinwha Kim Sang-Gun Lee

Published in: Ind. Manag. Data Syst. (2017)

Keyphrases

customer churn
data mining technology
customer relationship management
data mining
data mining techniques
knowledge discovery
credit scoring
historical data
text mining
real world
case study
data mining applications
clustering analysis
neural network
churn prediction
data mining algorithms
knn
feature extraction