Social Customer Relationship Management (Social CRM) - Application and Technology.
Rainer AltOlaf ReinholdPublished in: Bus. Inf. Syst. Eng. (2012)
Keyphrases
- customer relationship management
- data mining technology
- data mining
- social media
- data mining applications
- relationship management
- data mining systems
- social relationships
- social networks
- social networking
- social interaction
- competitive advantage
- marketing strategies
- knowledge sharing
- data mining techniques
- text mining
- case study
- customer churn