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How Small and Medium Enterprises Effectively Participate in the Mass Customization Game.
Hossam S. Ismail
Iain Reid
Jim Mooney
Jenny Poolton
I. Arokiam
Published in:
IEEE Trans. Engineering Management (2007)
Keyphrases
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mass customization
small and medium enterprises
mass production
product design
manufacturing process
supply chain
life cycle
quality control
industrial applications
product configuration
data mining
electronic commerce
manufacturing systems
product development