Determinants of Performance in Customer Relationship Management - Assessing the Technology Usage-Performance Link.

Goetz Greve Sönke Albers

Published in: HICSS (2006)

Keyphrases

customer relationship management
data mining technology
user acceptance
data mining applications
data mining systems
data mining
customer base
customer churn
marketing strategies
relationship management
competitive advantage
adoption decisions
databases
case study
markov chain
customer data