Gamification and Marketing Management: A Literature Review and Future Agenda.
Xinyi YangNannan XiHairui TangJuho HamariPublished in: AMCIS (2023)
Keyphrases
- literature review
- current issues
- case study
- customer relationship management
- long term
- decision making
- information systems development
- fuzzy theory
- requirements engineering
- data mining
- current status
- public libraries
- quality management
- management system
- information systems
- data management
- user experience
- knowledge management
- short and long term
- design science
- website
- data sets
- decision support system