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Brand diagnostics: Mapping branding effects using consumer associative networks.
Geraldine R. Henderson
Dawn Iacobucci
Bobby J. Calder
Published in:
Eur. J. Oper. Res. (1998)
Keyphrases
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network effects
social networks
information systems
expert systems
network analysis
network design
purchase behavior
data sets
knowledge base
network structure
heterogeneous networks
condition monitoring