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Bobby J. Calder
Publication Activity (10 Years)
Years Active: 1998-1998
Publications (10 Years): 0
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Publications
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Geraldine R. Henderson
,
Dawn Iacobucci
,
Bobby J. Calder
Brand diagnostics: Mapping branding effects using consumer associative networks.
Eur. J. Oper. Res.
111 (2) (1998)