Editorial: Marketing's Role in the Evolving Discipline of Product Management.

Jeffrey D. Shulman Olivier Toubia Raena Saddler

Published in: Mark. Sci. (2023)

Keyphrases

customer relationship management
information systems
product development
customer support
decision making
small and medium sized
consumer behavior
website

management system
special issue
data mining
social media
software engineering
life cycle
artificial intelligence
computer science

long term
data processing
knowledge management
viral marketing
marketing strategies
customer retention
design process
customer base

product line
product quality
predictive modeling
software development
data management
product design
network management
project management