Editorial: Marketing's Role in the Evolving Discipline of Product Management.
Jeffrey D. ShulmanOlivier ToubiaRaena SaddlerPublished in: Mark. Sci. (2023)
Keyphrases
- customer relationship management
- information systems
- product development
- customer support
- decision making
- small and medium sized
- consumer behavior
- website
- management system
- special issue
- data mining
- social media
- software engineering
- life cycle
- artificial intelligence
- computer science
- long term
- data processing
- knowledge management
- viral marketing
- marketing strategies
- customer retention
- design process
- customer base
- product line
- product quality
- predictive modeling
- software development
- data management
- product design
- network management
- project management