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Mobile customer relationship management: underlying issues and challenges.
Jaakko Sinisalo
Jari Salo
Heikki Karjaluoto
Matti Leppäniemi
Published in:
Bus. Process. Manag. J. (2007)
Keyphrases
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customer relationship management
data mining applications
relationship management
marketing strategies
data mining systems
customer churn
competitive advantage
databases
data mining
customer segmentation
mobile devices
data mining technology
decision making
m learning
call center