Using e-CRM for a unified view of the customer.
Shan Ling PanJae-Nam LeePublished in: Commun. ACM (2003)
Keyphrases
- customer relationship management
- marketing strategies
- customer segmentation
- data mining applications
- relationship management
- data mining
- customer churn
- direct marketing
- call center
- customer behavior
- data mining technology
- competitive advantage
- electronic commerce
- search engine
- life cycle
- consumer behavior
- customer data
- case study
- customer retention
- data sets
- total cost
- data mining methods
- web services
- customer knowledge