Evaluating Customer Relationship Management in the Context of Higher Education.
Lubov KoschIna FriedrichMichael H. BreitnerPublished in: Int. J. Soc. Organ. Dyn. IT (2012)
Keyphrases
- higher education
- customer relationship management
- learning technologies
- online learning
- distance learning
- e learning
- mobile learning
- learning in higher education
- corporate training
- learning management systems
- m learning
- south africa
- relationship management
- blended learning
- open university
- tertiary education
- higher education institutions
- data mining technology
- competitive advantage
- data mining applications
- educational contexts
- data mining
- learning algorithm
- networked learning
- customer churn
- databases
- data sets