Ina Friedrich

Publication Activity (10 Years)

Years Active: 2010-2012
Publications (10 Years): 0

Top Venues

Int. J. Soc. Organ. Dyn. IT

Publications

Ina Friedrich, Michael H. Breitner
Towards a Process Model for Efficient Customer RelationshipManagement System Selection. MKWI (2012)
Lubov Lechtchinskaia, Ina Friedrich, Michael H. Breitner
Requirements Analysis for a Student Relationship Management System-Results from an Empirical Study in Ivy League Universities. HICSS (2012)
Ina Friedrich, Lubov Kosch, Michael H. Breitner
A Practical Test of a Process Model for Customer Relationship Management System Selection with an Automotive supplier. ECIS (2012)
Lubov Kosch, Ina Friedrich, Michael H. Breitner
Evaluating Customer Relationship Management in the Context of Higher Education. Int. J. Soc. Organ. Dyn. IT 2 (1) (2012)
Ina Friedrich, Jon Sprenger, Michael H. Breitner
Discussion and Validation of a CRM System Selection Approach with Experts. AMCIS (2011)
Ina Friedrich, Jon Sprenger, Michael H. Breitner
CRM Evaluation. MKWI (2010)