Visual Aesthetics of E-Commerce Websites: An Eye-Tracking Approach.
Ilias O. PappasKshitij SharmaPatrick MikalefMichail N. GiannakosPublished in: HICSS (2018)
Keyphrases
- eye tracking
- eye tracking data
- scan path
- eye movements
- smooth pursuit
- visual search
- eye fixations
- gaze contingent
- visual information
- visual attention
- human computer interaction
- eye tracker
- website
- eye gaze
- eye movement data
- head mounted
- program comprehension
- gaze direction
- head movements
- visual features
- low level
- usability studies
- implicit feedback
- gaze estimation
- human vision
- user centered
- object oriented
- eye detection and tracking