Social CRM in Digital Marketing Agencies: An Extensive Classification of Services.
Gabriela M. BarataJulio A. N. VianaOlaf ReinholdFábio Manoel França LobatoRainer AltPublished in: WI (2018)
Keyphrases
- customer relationship management
- social media
- pattern recognition
- machine learning
- classification method
- classification algorithm
- relationship management
- image classification
- decision trees
- support vector
- web services
- mobile payment
- classification accuracy
- text classification
- context aware
- customer service
- marketing strategies
- information sharing
- feature space
- social interaction
- support vector machine
- online marketing
- real world
- technological solutions
- feature selection
- social networks
- digital objects
- information services
- feature vectors
- information technology