Consumer Confusion in Mobile Application Buying: The Moderating Role of Need for Cognition.
Tathagata GhoshVenu Gopal RaoPublished in: Int. J. E Bus. Res. (2014)
Keyphrases
- mobile applications
- mobile phone
- mobile devices
- context aware
- m learning
- mobile users
- online shopping
- user experience
- information processing
- mobile environments
- artificial intelligence
- smart phones
- mobile services
- purchase behavior
- mobile technologies
- cognitive processes
- social cognition
- online shoppers
- distributed cognition
- learning technologies
- user preferences
- web services