Venu Gopal Rao

Publication Activity (10 Years)

Years Active: 2014-2014
Publications (10 Years): 0

Top Topics

Purchase Behavior

Social Cognition

Online Shoppers

Mobile Services

Top Venues

Int. J. E Bus. Res.

Publications

Tathagata Ghosh, Venu Gopal Rao
Consumer Confusion in Mobile Application Buying: The Moderating Role of Need for Cognition. Int. J. E Bus. Res. 10 (4) (2014)