Effect of Hofstede's dimensions on skin care advertising at the micro level: A content analysis of Olay's Indian and US digital ads.
Parvathy Saseendran NairChitra RamakrishnanPublished in: ICACCI (2016)
Keyphrases
- content analysis
- micro level
- macro level
- online advertising
- interaction patterns
- targeted advertising
- video content analysis
- collaborative learning
- sponsored search
- video content
- display advertising
- computer supported collaborative learning
- contextual advertising
- organizational learning
- online discussion
- discussion forums
- collaborative knowledge building
- online communities
- individual level
- health care
- discussion groups
- search advertising
- artificial intelligence
- case study
- video sequences
- image classification
- knowledge construction
- learning activities
- information sharing