Parvathy Saseendran Nair

Publication Activity (10 Years)

Years Active: 2016-2016
Publications (10 Years): 1

Top Topics

Collaborative Knowledge Building

Content Analysis

Discussion Groups

Search Advertising

Top Venues

Publications

Parvathy Saseendran Nair, Chitra Ramakrishnan
Effect of Hofstede's dimensions on skin care advertising at the micro level: A content analysis of Olay's Indian and US digital ads. ICACCI (2016)