Chitra Ramakrishnan

Publication Activity (10 Years)

Years Active: 2015-2017
Publications (10 Years): 3

Top Topics

Targeted Advertising

Content Analysis

Knowledge Communities

Top Venues

Publications

Vinayak Mohan, Chitra Ramakrishnan
Exploring the dynamic of gameplay in f2p mmogs: A study of clash of clans. ICACCI (2017)
R. Seetha Lakshmi, Chitra Ramakrishnan
Community mobilization and participation in mobile communities: A case study of a whatsapp blood donation volunteer group in ernakulam. ICACCI (2017)
Parvathy Saseendran Nair, Chitra Ramakrishnan
Effect of Hofstede's dimensions on skin care advertising at the micro level: A content analysis of Olay's Indian and US digital ads. ICACCI (2016)
Anjana Anil, Chitra Ramakrishnan
Games as nonliterary narratives: A temporal view of Aarseth's ontic dimensions. ICACCI (2015)