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The Effect of Co-creation Claim on Brand Identification: The Moderating Effects of Self-construal and Product Involvement.
Changhui Ning
Zhe Xue
Nannan Xi
Published in:
WHICEB (2016)
Keyphrases
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purchase intention
product quality
decision making
face recognition
automatic identification
online stores
artificial intelligence
computer vision
web pages
e learning
web services
artificial neural networks
life cycle
production planning
creation process
online consumer reviews