Changhui Ning

Publication Activity (10 Years)

Years Active: 2016-2020
Publications (10 Years): 2

Top Topics

Automatic Identification

Online Consumer Reviews

Artificial Neural Networks

Creation Process

Top Venues

Publications

Juan Chen, Wei Shen, Changhui Ning
I Watch But I Intend Not To Buy: Viewers' Persuasion Knowledge About Live-streaming Shopping. WHICEB (2020)
Changhui Ning, Zhe Xue, Nannan Xi
The Effect of Co-creation Claim on Brand Identification: The Moderating Effects of Self-construal and Product Involvement. WHICEB (2016)