Creating Social Contagion through Viral Product Design: A Randomized Trial of Peer Influence in Networks.
Sinan AralDylan WalkerPublished in: ICIS (2010)
Keyphrases
- product design
- information diffusion
- social influence
- social networks
- network structure
- viral marketing
- conceptual design
- life cycle
- personality traits
- social interaction
- design process
- mass customization
- social media
- knowledge engineering
- diffusion process
- product development
- online communities
- concurrent engineering
- complex networks
- community detection
- online social networks
- customer satisfaction
- knowledge management
- real time
- interaction design
- creative design
- customer requirements
- response time
- product quality
- manufacturing process
- quality control
- community structure
- social network analysis
- complex systems
- real world
- databases