Stimulating Online Consumers' Purchase Intention through Social Media Marketing: Examining the Role of Brand Trust Building.
Xiaoya WeiPublished in: MSIE (2023)
Keyphrases
- purchase intention
- online shopping
- online consumer
- social media
- consumer behavior
- product quality
- online stores
- electronic word of mouth
- virtual communities
- survey data
- customer satisfaction
- social networks
- service quality
- social networking
- personal information
- online communities
- online retailers
- website
- quality control
- machine vision
- electronic commerce
- purchasing behavior
- real time