Marketing-Manufacturing Integration Across Stages of New Product Development: Effects on the Success of High- and Low-Innovativeness Products.
Michael SongMorgan SwinkPublished in: IEEE Trans. Engineering Management (2009)
Keyphrases
- network structure
- customer support
- consumer behavior
- concurrent engineering
- product design
- mass customization
- raw material
- mass production
- production line
- decision making
- website
- potential customers
- virtual communities
- life cycle
- product life cycle
- marketing campaigns
- manufacturing systems
- product development process
- return on investment
- customer behavior
- product quality
- product development
- quality control
- production planning
- viral marketing
- marketing strategies
- multistage
- data integration
- product information
- data mining
- customer satisfaction