A Comparison of Gaze Behavior of Experts and Novices to Explain Website Visual Appeal.
Ilias O. PappasKshitij SharmaPatrick MikalefMichail N. GiannakosPublished in: PACIS (2018)
Keyphrases
- website
- eye movements
- visual search
- visual information
- eye tracking
- scan path
- eye tracking data
- visual features
- web navigation
- visual processing
- information retrieval
- gaze contingent
- behavior patterns
- visual analysis
- human observers
- visual data
- human behavior
- eye gaze
- visual perception
- web usage mining
- high level
- visual field
- computer vision
- domain knowledge
- human computer interaction