Factors affecting Finnish consumers' intention to receive SMS marketing: a conceptual model and an empirical study.
Heikki KarjaluotoCraig StandingMichael BeckerMatti LeppäniemiPublished in: Int. J. Electron. Bus. (2008)
Keyphrases
- factors affecting
- conceptual model
- consumer behavior
- perceived usefulness
- purchasing behavior
- technology acceptance model
- marketing strategies
- marketing campaigns
- factors influencing
- data model
- computer self efficacy
- data warehouse
- online shopping
- high level
- decision making
- technology acceptance
- object oriented
- social media
- data mining
- conceptual models
- knowledge base
- architectural model
- contextual information
- database
- conceptual data model
- conceptual database design