Michael Becker

Publication Activity (10 Years)

Years Active: 2008-2008
Publications (10 Years): 0

Publications

Heikki Karjaluoto, Craig Standing, Michael Becker, Matti Leppäniemi
Factors affecting Finnish consumers' intention to receive SMS marketing: a conceptual model and an empirical study. Int. J. Electron. Bus. 6 (3) (2008)