Social Media Analytics Using Business Intelligence and Social Media Tools - Differences and Implications.
Matthias WittwerOlaf ReinholdRainer AltFinn JessenRichard StüberPublished in: BIS (Workshops) (2016)
Keyphrases
- business intelligence
- social media
- big data
- decision support
- business intelligence systems
- data warehousing
- end users
- predictive analytics
- data warehouse
- business users
- data analysis
- key performance indicators
- business analytics
- business decisions
- case study
- microsoft office
- business information
- data analytics
- microsoft sql server
- knowledge discovery
- sql server
- decision making
- social networks
- data mining
- social media data
- bi solutions
- data warehousing and business intelligence
- unstructured data
- knowledge management
- artificial intelligence
- information retrieval
- business intelligence solutions
- predictive modeling
- data mining applications
- enterprise data
- data mining techniques
- business requirements
- web applications
- decision makers
- business intelligence tools
- machine learning